BUILT ON
PURPOSE.
DRIVEN BY
IMPACT.
From a single entrepreneur's vision in KwaZulu-Natal to a nationally recognised promotions and events powerhouse — this is the story of SNL Businesses PTY LTD.
Founder & CEO
Since 2009
NONTUTHUKO
"LAMI" NGCOBO
Driven by her own experiences as a young entrepreneur navigating the South African business landscape, Nontuthuko "Lami" Ngcobo founded Sandalami Promotions and Events in February 2009 — a name that carries her identity and her vision.
Armed with a Diploma in Accounting from Mangosuthu Technikon (2007–2009), Lami channelled her academic grounding into building a business that would bridge the gap between major brands and the communities they serve.
In 2015, she formally established SNL Businesses PTY LTD under the Sandalami umbrella — expanding the company's reach into corporate services, government partnerships, and full-scale brand activations. Her leadership has built lasting relationships with South Africa's most recognised names in beverages, transport, and public sector.
Education
Diploma in Accounting, Mangosuthu Technikon
Based In
KwaZulu-Natal, South Africa
In Business Since
2009 — 15+ years
Specialisation
Marketing, Promotions & Events
15 YEARS OF
MILESTONES.
2009
Sandalami Promotions & Events Founded
Nontuthuko Lami Ngcobo registers Sandalami Promotions and Events in KwaZulu-Natal, South Africa — driven by her vision to create meaningful impact through business.
2012
First Major Brand Partnerships
Sandalami secures its first major beverage industry partnerships, delivering brand activations for leading South African companies.
2015
SNL Businesses PTY LTD Established
SNL Businesses PTY LTD is formally incorporated under the Sandalami umbrella, broadening the company's service offering and corporate footprint.
2018
Government & Regulatory Partnerships
SNL Businesses expands into government and public sector work, partnering with the Department of Transport, JMPD, RTIA, and KwaZulu-Natal Liquor Authority.
2021
10+ Brand Partner Milestone
The company crosses the milestone of 10 active brand partnerships, including Heineken Beverages, SAB, Distell, Edward Snell & Co, and Illovo Sugar.
2024
National Recognition & Continued Growth
SNL Businesses is recognised as a trusted national partner with 13+ major brand relationships, a growing team, and a proven track record of impacting lives.
Our Mission
To Impact Lives Through Business Excellence
We exist to deliver exceptional promotions, events, and marketing services that create real value — for our clients, their customers, and the communities we all share across South Africa.
Our Vision
To Be South Africa's Most Trusted Promotions Partner
We envision a South Africa where every brand — from global corporations to government departments — can access world-class promotions and events services delivered with African excellence.
Excellence
We hold ourselves to the highest standards in every activation, event, and partnership — delivering results that exceed expectations.
Impact
Every project we undertake is driven by a commitment to creating meaningful, lasting impact in the communities and industries we serve.
Integrity
We build relationships on trust, transparency, and honesty — values that have sustained our partnerships with major brands for over a decade.
Innovation
We continuously evolve our approaches, embracing new ideas and methods to keep our clients ahead in a dynamic market.
Inclusion
Proudly South African, we celebrate diversity and ensure our work reflects and respects the rich communities we operate within.
Growth
We are committed to the growth of our clients, our team, and the broader South African business ecosystem.
READY TO START
YOUR PROJECT?
Whether you're a global brand or a government department — SNL Businesses has the experience, the partnerships, and the passion to deliver.